Northside Coffee Roasters
One idea, several channels, one visible result. Here's what's on the desk today.
The next five actions
Across all active campaigns, in order of due date.
- 01Sample drop at Greenlake GroceryIn-personWholesale Cold-Brew Pitch · due Sep 18
- 02Print table tents for new pour-overIn-storeFall Pour-Over Launch · due Sep 19
- 03Design loyalty card (10-stamp)PrintNeighborhood Loyalty Push · due Sep 19
- 04Film 30-second pour-over how-toInstagramFall Pour-Over Launch · due Sep 20
- 05Door-drop flyers to 5-block radiusDirect mailNeighborhood Loyalty Push · due Sep 22
Marketing Field Notes
Barista mentioned three customers asked for the pour-over by name before we even printed the tents. Word is moving.
A regular said the loyalty card idea "finally makes sense" — they admitted theyd been going to the chain across the street on busy days.
Greenlake grocery buyer tasted the cold brew, asked about shelf pricing. Didnt commit but asked for a follow-up next week.
Campaigns in motion
Each campaign carries one idea across the channels you chose.
Fall Pour-Over Launch
activeExisting morning regulars
“Our new house pour-over tastes like the reason you started drinking coffee.”
Neighborhood Loyalty Push
activeWalk-up neighbors within 5 blocks
“Tenth cup is on us — because the best coffee is the one around the corner.”
Wholesale Cold-Brew Pitch
activeIndependent grocers and gyms
“Stock the cold brew your customers will text their friends about.”
Weekend Roastery Tours
pausedCurious locals and weekend visitors
“See where the beans become the cup — Saturdays at 10.”