Fall Pour-Over Launch
“Our new house pour-over tastes like the reason you started drinking coffee.”
Each channel is a strategy: its purpose, the tactics you plan, and the to-dos under it. Tactics draw from real dispatch types.
In-store
Turn the counter into the point of discovery — let the smell and a table tent do the selling.
“Regulars who smell the pour-over being made will ask about it before we hand them a cup.”
Morning regulars at the counter
- readyPrint table tents for new pour-overMaya · Sep 19
- completedTrain baristas on pour-over scriptDiego · Sep 12
Show the craft — a 30-second how-to makes the method feel worth the wait.
“A short pour-over how-to video will drive more saves than a static shot of the cup.”
Followers + local coffee-curious reach
- ideaFilm 30-second pour-over how-toJordan · Sep 20
- scheduledSchedule 3-post seriesJordan · Sep 22
Personal email
Reach out to the 40 regulars who asked for "something special" — make it a letter, not a blast.
“A personal note to known regulars will outperform any broadcast in trial conversion.”
40 tagged regulars
- ideaDraft personal pour-over noteMaya · Sep 24
Direct mail
A postcard to the 5-block radius — one image, one line, one reason to walk over.
“A single postcard drop will lift weekend walk-in traffic measurably.”
Neighbors within 5 blocks
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