How the wire runs
Two operators, one system. Each row traces the full path from planning marketing work to paying the people who carry it out. For the AI-assisted loop, see Marketing Automation.
One marketer, many brands
A business owner running marketing across several brands or product lines — from the first brief to paying a vendor.
Set up the workspace
Create one organization and pick your vocabulary — brand, campaign, dispatch.
Add your brands
Each brand or product line is isolated under the same workspace.
Start a Marketing Assignment
Brief the work: objective, audience, message, budget, channels, metrics.
Plan the channels
Set a strategy per channel — tactics, owner, due date, intended audience.
Write the Marketing Dispatches
Structured, block-based content linked to each channel strategy.
Schedule on the Desk
Plot send dates on the calendar; mark ready, scheduled, sent.
Send, track & share
Execute dispatches; manage the people you are reaching; share a read-only view of the assignment with your team or agency.
Record the results
Log metrics, attribution, and qualitative field notes per channel.
Pay the vendor
Request payment, get approval, pay out through Stripe.
Reconcile
The nightly sync re-checks every vendor and unsticks any payment left in flight.
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An agency, client brands
A team managing brands and products on behalf of clients — from planning the work to paying for media execution.
Set up the agency
Create the organization and invite the team with roles — owner, admin, contributor, viewer.
Add client brands
Each client brand or product is a separate, isolated publication.
Onboard vendors
Invite media outlets and freelancers to connect via Stripe Express.
Plan each Marketing Assignment
Per client brand: brief, budget, channels, and success metrics.
Channels & Marketing Dispatches
Collaborators plan tactics and write dispatches against the plan.
Schedule & execute
Plot send dates on the Desk and ship the work.
Record results
Attribute outcomes per channel; capture what worked and what did not.
Pay for media
Contributor requests a vendor payment; admin approves; Stripe pays out.
Share & reconcile
Send the client a read-only link; the nightly job syncs every payment.
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